The Chick Blog

Why Are People Baking Their Face?

January 27
Why Are People Baking Their Face?

 If you thought “baking“ or “cooking“ is just for the kitchen, think again. I can’t think of a worse situation than being in public sweating and your makeup’s literally drips off your face. 

The term "baking" isn't anything new, in fact drag queens have been using this method forever because under all the hot lights, dancing, and sweating they need makeup to stay put and not move.

Baking has had a resurgence in popularity and made it to mainstream trends thanks to makeup artists and beauty bloggers jumping on board. Everyone from James Charles to Jaclyn Hill to Huda have explored it, and of course it wouldn’t be a trend at all if the Kardashians weren’t involved in some way! Kim’s MUA and celebrity in his own right, Mario Dedivanovic, is famed for using the technique on the starlet and therefore bringing it to international attention.

James Charles Chick Cosmetics

 Baking makeup refers to a makeup technique that’s all about creating a flawless-looking complexion. Simply put baking is a technique used to set your makeup. Powder is applied to the desired areas and left there to ‘bake’ or ‘cook’ using the temperature of the body. Once finished, the powder is removed and you’re left with a flawless complexion that should last all day.

Chick Cosmetics Setting Powder


A good setting powder is one of the most important steps in ensuring your makeup looks great all day. You can use amazing foundations and the best primers, but ultimately without the right setting powder, your look just isn’t going to last. A setting powder is crucial to keeping your makeup locked in and matte, and the best powders will even blur imperfections and color correct problem areas.

Chick Cosmetics Setting Powder Baked

What You Need: To bake, we need a setting powder, we like to use a damp makeup sponge (our favorite is this) that will grip the powder, or you can use a densely packed brush, like this one which will grip and pack on the powder. You can use any fluffy brush to dust away the powder.

Baked Setting Powder Brush Chick Cosmetics


How to Bake:


Step 1: Start by applying your foundation or concealer – to bake, the powder needs some kind of liquid formula to grip.

Step 2: Once your base is down and fully blended, dip your Baked! Flawless Powder Brush or damp beauty sponge into the powder and apply a thick layer of setting powder (using a dabbing motion) on the areas of your face you want to brighten and set.

Step 3: Once you’ve let it set for three to ten minutes (whatever you have time for), you can simply dust away any excess powder using a fluffy brush.

Tip: We recommend letting the powder sit for up to 10 minutes if you know you’ll need your makeup to last from dawn to dusk, or just three to five minutes for a lighter bake.


Congrats, you are BAKED now!


N. at Chick Cosmetics


Shop Chick Cosmetics new BAKED! Setting Powder and Powder Brush, vegan and cruelty-free here.

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